ShurTech Brands, LLC, a global marketer of do-it-yourself and professional products, has named Stoner Bunting as its agency of record. Based in Avon, Ohio, the company sells products under the Duck®, T-REX®, FrogTape®, Painter’s Mate Green®, and Shurtape® brands. Stoner Bunting will oversee contractor marketing and public relations for the following brand lines:
FrogTape® Brand Painter’s Tape: This innovative product provides contractors with crisp, clean paint lines thanks to patented PaintBlock® Technology. The signature FrogTape® painter’s tape canister also protects the tape edges against moisture, nicks and dents.
T-REX® Tape: Three distinct layers combine to create this weather-resistant, Ferociously Strong Tape®. Double-thick adhesive, high tensile woven scrim and a waterproof backing make T-REX Tape a trusted partner for the toughest jobs.
“Stoner Bunting brings the right experience, insights and a keen understanding of the contractor market to our family of brands,” said Kristin Osinski, Senior Media Manager, ShurTech Brands. “Our mission is to build brands that are quality, innovative and market leaders. We are confident that Stoner Bunting can help us boost our relationship with content-centric, integrated marketing plans for specific trade audiences, building long-term brand loyalty in the process.”
In order to implement these content-centric integrated marketing plans, Stoner Bunting will advise and help develop creative and promotional pieces that engage contractors and drive them to product trials. This will include digital content and video featuring testimonials from real life contractors.
“ShurTech Brands is an industry leader with some of the most respected do-it-yourself and professional products on the market,” said Dan Nguyen, president and creative director, Stoner Bunting. “We look forward to helping its FrogTape® painter’s tape and T-REX® Tape brands engage with the contractor audience while building valuable relationships through marketing and public relations initiatives. The agency is excited to provide an integrated and all-encompassing approach to strategy and content creation.”