Chicago Bound: SBA & Clients Head West for NeoCon 2016

Posted by: Bill Cook 07/10/2016

It’s the second week of June, which means the PR team at Stoner Bunting is up to its elbows in NeoCon preparation. The largest commercial interiors show in North America, NeoCon takes place June 13-15 at the historic Merchandise Mart in Chicago. This year, our agency will be sending five team members to support clients Wood-Mode Fine Custom Cabinetry, Armstrong Flooring and INSTALL.

Learn more about the events, products and activities each company has planned for the show:


Wood-Mode at NeoCon 2016

Wood-Mode | LuxeHome Suite 119

Before heading up the elevators to the trade show floor, stop by LuxeHome. The world’s largest collection of premier boutiques for home building and renovation is home to the Wood-Mode Lifestyle Design Center, the brand’s first-ever, factory-owned showroom and features a large and impressive array of cabinetry solutions. To celebrate NeoCon 2016, Wood-Mode invites NeoCon attendees to attend two dynamic events, complete with refreshments and special giveaways:

American Contemporary: A Perspective

Book Signing with author Brandon A. Smith
Date & Time: Monday, June 13, 3pm-5pm
Help Wood-Mode celebrate the launch of its new book, American Contemporary: A Perspective, and receive a personal copy signed by author Brandon A. Smith. The book explores a stunning showcase of today’s American Contemporary movement in style and design.

The Five Digital Trends That Will Change The Way You Do Business

Presented by Interior Design Magazine
Date & Time: Tuesday, June 14, 1pm-2pm
Join Pam McNally, vice president of digital media, as she leads a discussion-based presentation that tackles how designers can capitalize on social media and online promotion to connect with clients and prospects.

Wood-Mode also invites industry professionals and the media to visit the Lifestyle Design Center throughout the show to browse the brand’s American-made products and lifestyle design themes.


Armstrong at NeoCon 2016

Armstrong Flooring | Booth 7-9102

Armstrong Flooring makes its return to the show this year, through a display of award-winning products, designer-focused flooring solutions and interactive activities at Booth 7-9102. By participating at NeoCon, the storied brand aims to solidify its dedication to meeting the design, budget, sustainability and performance needs of commercial interior designers, architects and industry professionals.

Activities at the Armstrong Flooring booth include:

Diamond Giveaway Wall

A nod to Natural Creations® with Diamond10™ Technology, an innovative new luxury flooring technology made with cultured diamonds, the Diamond Wall contains hundreds of diamond-shaped paperweights. They might not be real diamonds, but attendees can choose a diamond at random after their badge is scanned for the chance to win a $5 Starbucks gift card. Twenty winners will be selected each day of the show.


Rocking your favorite pair of wedges? Or, perhaps your feet are clad in those trusty trade show clogs? Regardless of your choice of footwear, snap a pic of your shoes at the Armstrong Flooring booth and enter to win a diamond watch or bracelet. Here’s what to do:

  1. Stop by Booth 7-9102 and take a Selfeet of your shoes on Armstrong Flooring products
  2. Share with @Armstrong Commercial Flooring on Facebook or @Armstrong_Flrs on Twitter
  3. Tag with #DiamondSelfeet
  4. That’s it! Two winners will be announced on the last day of the show (Wednesday, June 15)

Design Playground

Get hands-on with the latest and greatest Armstrong® products. The Design Playground allows interior designers and architects to explore the brand’s full line of commercial flooring products, and craft their own design stories in the process. Products include:

  • Luxury Vinyl Tile (LVT)
  • Homogeneous and Heterogeneous Vinyl Sheet (HOM & HET)
  • Linoleum (LINO)
  • Vinyl Composition Tile (VCT)
  • Slip-Retardant Flooring (SRF)
  • Electrostatic Dissipative Tile Flooring (ESD)
  • Bio-Flooring (BIO)


With Continuum™ Solutions, which brings complementary designs and colors across Armstrong’s full portfolio of commercial flooring, interior designers and architects can easily bring custom designs and product combinations to life with the online DesignVisualizer tool. Participants can mix and match products and colors, and apply them to a full room for a more realistic interpretation.

LVT Demonstration

Learn more about Armstrong Flooring’s take on the fastest-growing segment of commercial flooring. Show attendees can try their hand at scratching Natural Creations with Diamond10 Technology product samples to see up close and personal how the flooring holds up against wear and tear. Diamond10 Technology uses the hardness of cultured diamonds to keep select Armstrong products looking new through years of use. Designers, architects and industry professionals can experience the performance technology for themselves at demonstration tables located within the booth.

Armstrong Flooring invites show attendees to take part in some or all of these activities, and browse its full line of commercial flooring products at Booth 7-9102.


INSTALL at NeoCon 2016 INSTALL | North Lobby, First Floor

INSTALL, the leading floorcovering training and certification program in North America has partnered with Mohawk Group to showcase new and innovative installation techniques, including floating carpet tile installations with FlexLok tabs and loose lay LVT.

This series of dynamic demonstrations using new Mohawk Group flooring products will occur throughout the day Monday and Tuesday of the show in the North Lobby of the Merchandise Mart. With INSTALL’s floorcovering expertise, the Chicago skyline will be brought to life in a 16’ x 16’ space using newly introduced products from Mohawk Group.

INSTALL at NeoCon 2016

Monday, June 13 and Tuesday, June 14
INSTALL’s certified installers will demonstrate the most efficient, floorcovering best practices with two daily featured product presentations and one larger ongoing demonstration:

  • 10 a.m. Featured Product Demonstration — Floating Carpet Tile
  • 2 p.m. Featured Product Demonstration — Loose Lay LVT
  • 9 a.m. — 5 p.m. Ongoing Demonstration — Chicago Skyline