Sales and marketing have always had a complicated relationship
Stoner Bunting understands the importance of both and considers it our calling to bridge the gap between them by creating and deploying materials that make it easy for your sales team to tell your story.
Sales and marketing are like siblings – they are part of the same family and deep down, they want the same things. But they are always competing for attention and recognition of their unique roll in the family dynamic. This is especially challenging in the building products industry, where the relationship between the customer and their sales rep plays such a critical role.
We’re in this together
Behind every successful sales rep is a marketing team crafting the content and creating the tools to help that rep tell the story before, during and after the sales call. And behind a successful marketing team is a partner like Stoner Bunting. Our business was built on our expertise in distilling complex information into meaningful stories and developing creative ways to communicate it. Thirty years ago that meant print collateral and point of sale materials. Today, it may include:
- Sell sheets
- Email campaigns
- Sales and product knowledge training
- Product demonstrations
- Interactive presentations
- Sample kits
- Point of sale materials
- Product line review support materials
The presentation options have grown, but the goal remains the same.
Stories that lead to sales
We start with defining the right story for the target and identifying the best vehicle to communicate it. Architects and designers require a very different approach than distributors or contractors. One of the biggest mistakes any building products brand can make is trying to economize by taking a one-size-fits-all approach to sales materials and messaging.
If your sales teams need better stories and or just better tools to tell them, Stoner Bunting can work with you to make sure everyone pulling together to build your business.