Digital Marketing & Social Media

Mapping digital tactics along your sales funnel is the key to results

Digital marketing and social media should work together in the online space and to drive leads into the various stages of the sales funnel. A digital marketing strategy should consider which tactics to use at which stage of the funnel, along with the content and messaging appropriate for that stage. Other factors to consider include timing, any geographic considerations, branding concerns and the KPIs that will be measured.

Marketing specifically to the trade: architects, designers, contractors, builders and facility managers to name a few  – requires a different approach than consumer marketing. Our approach takes into account how these professionals move through the sales funnel.

What we promise with digital strategy is:

          • More traffic to your website
          • More engagement with web and social media content
          • A larger, healthier email list
          • More leads to share with reps