Generating traffic through paid digital media initiatives
When it comes to drawing attention to a product or service through strategic use of paid placements, we’re looking at advertising initiatives. While this falls under the digital marketing umbrella, it’s really the extension and execution of paid opportunities to gain your audience’s attention.
Digital advertising is everything that happens online, including display ads on websites, ads on social media platforms like Facebook and LinkedIn and pay-per-click and search advertising on Google. It functions very differently than traditional print or broadcast advertising, and so the strategic approach must be different.
A digital ad isn’t there to tell the whole story. Space and time constraints make that impossible. Digital advertising is about capturing attention and generating website traffic – specifically to a landing page where the visitor is asked to “convert” by providing information, downloading content, or otherwise engaging with the site.
Stoner Bunting is experienced in helping clients leverage a variety of forms of paid digital advertising, including:
- Pay-per-click advertising
- Programmatic advertising
- Google Display ads and remarketing
- Geofenced mobile advertising
- Paid search advertising
- Paid social media advertising