Strategic Planning

Give us a goal and we’ll run with it

It starts with an objective and a ballpark budget. It ends up as a roadmap to get you from where you are now to where you want to be. And like everything else we do, our familiarity with the specification process and the key players involved in it makes our plans more effective from the start.

Stoner Bunting is structured to fit in wherever our clients need us to support their marketing teams, but the clients who value us most and get the most benefit from the relationship are those who partner with us from the beginning, starting with strategic planning. That can mean developing a complete marketing communication plan for the entire year – determining the balance of paid, earned and owned media throughout the entire sales funnel and structuring integrated campaigns over the course of the year to meet the overall goals they’ve set. Or it can be on a smaller scale for a single initiative – a product launch, a seasonal campaign, or a plan for extending into a new vertical market and reaching a new audience.

Strategic marketing plans include:

          • Strategic integration of paid, earned and owned media from top-of-funnel lead generation to closing-focused sales support materials
          • Comprehensive strategies, tactics and KPIs built around the established goal
          • Budget allocation and timeline for development and implementation of tactics

We’ve developed annual strategic marketing communication plans for CertainTeed ceilings and gypsum business units, FrogTape, INSTALL International Training and Standards Alliance for commercial flooring, New Leaf performance veneers (a Wilsonart company) and more product launch plans than we can count.