Increase engagement with video content featuring industry experts
Interviewing industry subject matter experts is already a key element in developing your marketing content. But what if those interviews were captured with video to provide high-value assets to leverage for creating additional content?
Fast, Impactful Video Marketing Content
Stoner Bunting is now offering INTERVIEWBOOST, a new cost-efficient and quick-to-produce content vehicle for your marketing tactics: video interviews with product experts and thought leaders about relevant industry topics.
We conduct dozens of interviews with internal and external industry experts as a regular part of client marketing campaigns. Subjects range from smart solutions for the latest industry challenges to fascinating brand histories to behind-the-scenes processes in product development.
With INTERVIEWBOOST we’ll leverage those interviews in new ways to create fresh, compelling content to add to your brand story.
The power of video marketing is undeniable.
81% of users have been convinced to buy a product or service by watching a brand’s video
1,200% more shares are generated by video than text and images combined on social platforms
76% of marketers say video has helped them increase sales
97% of marketers say video has helped increase user understanding of their product or service
One Content Source, Multiple Platforms
We offer two production options to suit a range of in-house video capabilities:
Videos can be edited together with additional brand assets and music for a more polished feel. Stoner Bunting handles all content, start to finish.
A raw recording of the interview, uninterrupted and unedited. This option requires internal video editing resources.
Produced Content Options
Our content team can create additional assets around the interview recordings optimized for the platforms that work best for your budget and marketing strategy. Choose from these additional support options:
Owned Digital Content
Choose between the full-length video (30-40 minutes) or a targeted edit (15-25 minutes) for your website.
Organic Social Media
We’ll isolate select clips or optimize the full interview for engaging posts on the social channels of your choice.
We’ll create email campaigns that drive traffic to the interviews on your site and gain additional audience touchpoints in the process.
We’ll pitch video content to industry media for online publication with short articles to reach an even wider target audience.
The reality of video production in today’s climate is that marketing teams are in the position of having to produce more content faster and with fewer resources.
INTERVIEWBOOST immediate, high-value video content.
Proud members of the NMSDC and EMSDC
NAICS codes 541810 and 238210