Expert Insights

An expert’s perspective on industry issues

It’s Not About You: A Conversation on Research

To help you better understand our point of view on marketing research, agency blogger Bill Cook sat down with Managing Director Bob Fell and Creative Strategist Allison Schiding to discuss this important subject. The resulting conversation explains how Stoner Bunting uses research to secure its place as a leader in home and building product marketing and support clients in a variety of ways.

It’s Not About You: A Conversation on Research

From focus groups to surveys, Stoner Bunting uses research to secure its place as a leader in home and building product marketing.

Integrated Marketing - Still The New Black

In a world where marketing is more complex, integration means something far bigger and more important than ever before. So what exactly is integrated marketing?

Incorporating Showroom Openings Into Multi-Channel Marketing Strategies

Targeting the interior design community, we helped two clients launch luxury design center showrooms as part of their multi-channel marketing programs.

NeoCon 2017: A Show for the Record Books

From standout products to emerging trends, see why NeoCon 2017 was a celebration of design found in and around commercial interiors.

The visual impact and importance of photography in public relations

From press releases to pitching case studies, Instagram to Snapchat, high quality photography is an essential component of every public relations plan.

5 Reasons To Never Buy an Email List

While email marketing is complicated when done correctly, there’s one principle that easy to understand; never buy an email list for use in your marketing programs.