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Everyone knows content is king. And, as building products marketers, we could fill our social media channels, websites, blogs and other owned media channels with endless amounts of content. But what if you’re experiencing a hole in your content and it’s too dry on its own? Or even more—you don’t have the bandwidth to produce … Continue reading “Why you should add Influencer marketing to your marketing strategy”
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3 reasons for relying on influencers to sell your building product and services
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Why you should do more on social media than pushing products to your following
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In the built environment, there are many categories and subcategories of architecture. Which one is right for your building products and your target audience?
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6 tactics for generating new home and building products sales leads
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The building blocks of any successful building product marketing campaign start with sales collateral. But it can't end there. Enter strategic content.
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There's marketing. Then there's advertising. And then there's PR. So what's the difference?
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3 Nontraditional Ways to Reach Your Target Audience
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3 things to consider in your social media video marketing tactics
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In content creation, format is just as important as the narrative and the message. Here's why.
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