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The number one complaint about B2B copy? The content is too wordy. In boils down to one simple fact: The more difficult the copy is to digest, the less value it will have to your audiences. When developing content for a B2B audience, whether it’s for sales collateral or content marketing, it is crucial to … Continue reading “How to Write Copy for B2B Marketing”
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Sharpen up your word-smithing with these tips to better engage your B2B audiences
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Much has changed in a short time in the world of digital technology. And while we certainly don’t have the flying cars that were promised to us in the 1960’s, the role of digital tools have irreversibly changed our world. All demographics have embraced digital, and while there are differences in how they use the … Continue reading “The Importance of Digital Credibility”
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How Chat GPT and other AI content creators have changed the industry—and how they'll continue to do so
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6 Tips on How to Use AI to Improve Your Marketing Strategy
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One of the keys to success in social media marketing is knowing how to measure success
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The lowdown on the transition from free, earned media to a pay-to-play model
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How design trends in the built environment can impact people
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A helpful guide on occupant wellbeing for building product brands
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Fresh perspectives from the construction industry
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