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The number one complaint about B2B copy? The content is too wordy. In boils down to one simple fact: The more difficult the copy is to digest, the less value it has to its audience. When developing content for a B2B audience, whether it’s for sales collateral or content marketing, it is crucial to keep … Continue reading “How to Write Copy for B2B Marketing”
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Sharpen up your word-smithing with these tips to better engage your B2B audiences
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From Covid to digital-only to pay-to-play, a look at the state of building trade publications—and what it means for your PR efforts.
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The lowdown on the transition from free, earned media to a pay-to-play model
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Missing your annual A&D events? You're not alone. Fortunately, much the industry has gone virtual so you can still be social while social distancing
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Instagram Story stickers are a great way to make you stories more engaging and interactive for your followers.
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Video conferencing has changed the way we communicate. Here's how to do it right.
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Harnessing the power of predictive software can help you better reach your target audience
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Successful Media Relationships During the Pandemic Need 2 Key Tactics: Empathy and Humanity
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Engaging your audience with the power of live content
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