We are creatures of habit. All of us, whether or not we like to admit it, buy the same goods and services over and over again. We know what clothes fit our body type, what brand of paper towels will actually clean up a spill with one sheet, and what type of battery keeps going … Continue reading “Building Loyalty in a Digital World”
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The Importance of Understanding Your Earned Media History
Happy Cinco de Mayo! This blog post has nothing to do with the Mexican holiday celebrating the defeat of French forces at the Battle of Puebla, but hey….SEO! What we do want to talk about is the important role that PR archiving plays in our industry, and how it helps our clients understand what type … Continue reading “The Importance of Understanding Your Earned Media History”
Tips for Planning Your Next Trade Show
As we prepare to attend the 2015 International Contemporary Furniture Fair (ICFF) in New York City, we thought it important to discuss the importance of a well thought out pre-show planning strategy for trade show exhibitors. Stoner Bunting has quite a bit of experience when it comes to trade shows, and even though we have … Continue reading “Tips for Planning Your Next Trade Show”
Making it Happen: A Guide for Successful Trade Shows
The team here at SBA has attended quite a few trade shows in the past three months. From the Las Vegas strip to Pier 94 in New York City, we have witnessed the good, the bad, and the ugly of booth design and sales/networking techniques. That said, we must acknowledge that any trade show exhibitor, … Continue reading “Making it Happen: A Guide for Successful Trade Shows”
DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?
In age that is becoming more and more digital every day, we’re finding that people still want to connect with — well, people. Don’t misunderstand this — being accessible digitally is still crucial for consumer-to-business (C2B) interactions. But in certain aspects of business, having a real, live person is crucial for making the sale and … Continue reading “DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?”
Image Matters: Why Visual Content is Important for Digital Marketing
While the digital landscape is changing daily, with new devices and apps seemingly straight out of science fiction being released, one thing remains consistent: the need for compelling images in storytelling. Whatever the application — press releases, website images, social media, or anything else digital — visual content is a defining factor in helping your … Continue reading “Image Matters: Why Visual Content is Important for Digital Marketing”
Post-Holiday Marketing Tips for A Successful New Year
For the past three months, it seems like everything in the office has revolved around the “P” word—PLANNING. Didn’t we just do this at the end of 2013 for 2014? Alas, now that clients and staff are back in the office after two weeks of holiday interruptions and vacation, it’s time to finalize and implement … Continue reading “Post-Holiday Marketing Tips for A Successful New Year”