Insights: Industry Trends

An expert’s perspective on industry issues

How to Write Copy for B2B Marketing

The number one complaint about B2B copy? The content is too wordy. In boils down to one simple fact: The more difficult the copy is to digest, the less value it has to its audience. When developing content for a B2B audience, whether it’s for sales collateral or content marketing, it is crucial to keep … Continue reading “How to Write Copy for B2B Marketing”

VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations

In response to changing media consumption over the last decade, building products industry media has seen a gradual shift in the way it operates. When the pandemic hit the U.S., that gradual shift took on significantly more speed.   Today, more and more industry publications are seeking new ways to  operate with cost efficiency by … Continue reading “VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations”

How are you measuring earned media success as the industry changes?

Increasing pay-to-play editorial requires a fine-tuning of pitching. From the shrinking number of pages in popular A&D magazines to the increase in advertising space and a decrease in journalistic editorial, to print publications closing their doors altogether, there’s no denying the print and media landscape is changing. In the past, the separation between paid and … Continue reading “How are you measuring earned media success as the industry changes?”

The best Instagram Story stickers for your business

Social media is constantly evolving and adding new tools to help better your posting capabilities. One of the best recent additions to Instagram are interactive elements called stickers, which you can add to your stories to make them more engaging. Every building products brand has its own social strategy and goals. Fortunately, there’s a sticker … Continue reading “The best Instagram Story stickers for your business”

Adapting PR Approaches for New Realities

During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”

5 tips on running a successful Instagram Live

In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”

It’s Complicated: The Evolving Relationship between PR and Trade Publications

In a world increasingly dictated by the influence of big money, we have always relied on one thing to be “unbiased”: the free press. But as landscapes change and the general public has been more and more reluctant to pay for information media, the content within most home and building products industry periodicals has slowly … Continue reading “It’s Complicated: The Evolving Relationship between PR and Trade Publications”

How to Find Influencers

Influencer marketing is all about tapping into others that have a social following and are capable of promoting and selling your brand’s products or services. With a better understanding of the importance of influencer marketing, it’s critical to take the next step in actually finding influencers who are capable of promoting your brand while increasing … Continue reading “How to Find Influencers”

The Social Platform You May be Overlooking

It isn’t a new platform. It’s been around for quite some time. Since 2003, to be exact. (Which pre-dates both Facebook and Instagram.) You may be hearing LinkedIn being tossed around the marketing industry much more today than in previous years. But why should we care about it now, and what benefit does it have … Continue reading “The Social Platform You May be Overlooking”