Insights: Industry Trends

An expert’s perspective on industry issues

Integrated Marketing Is Still The New Black

The phrase “integrated marketing” hit the scene back in the 1990s when it didn’t mean much more than using the same creative across multiple media types. Today, in a world where marketing is more complex, integration means something far bigger and more important than ever before. Clutter is greater, budgets are smaller and stakes are … Continue reading “Integrated Marketing Is Still The New Black”

The visual impact and importance of photography in public relations

Human beings are inherently visual thinkers. We process images nearly 60,000 times faster than text, and our brains can identify pictures seen for as little as 13 milliseconds (according to an MIT research study). While we don’t recommend creating 13 millisecond YouTube clips, we counsel our clients on the importance of integrating visual content in … Continue reading “The visual impact and importance of photography in public relations”

An Interview with Ken Nisch

Retail design is a way of life for Ken Nisch. Developing branded environments and consumer strategies is not just an exercise in design, rather a philosophy that he has developed over the past four decades. Nisch’s legacy spans continents and includes design work for iconic brands such as British Airways, Audi, Jaguar, Hershey’s, Disney, H&M, … Continue reading “An Interview with Ken Nisch”

Architects React to Obama Presidential Center Conceptual Vision

Just days after Michelle Obama served as keynote speaker at AIA Convention on Architecture 2017, she united with her husband on the South Side of Chicago for the unveiling of the Obama Presidential Center. Greeted by a crowd of enthusiastic community stakeholders, the Obamas were joined by Dina Griffin of Interactive Design Architects and Tod … Continue reading “Architects React to Obama Presidential Center Conceptual Vision”

Engage Architects and Build Media Relationships with Trade Show Events

Public relations is a complex strategic communication process that builds mutually beneficial relationships between companies and organizations and the publics they serve. Bored yet? We don’t blame you. This basic definition of PR is why nobody really understands what public relations practitioners do on a day-to-day basis. The truth is, PR is an often-intangible world … Continue reading “Engage Architects and Build Media Relationships with Trade Show Events”

Making the Most of the AIA Conference on Architecture 2017

Stoner Bunting is headed to Orlando, FL for the AIA Conference on Architecture 2017. Not only will we support two exhibiting clients, GKD Metal Mesh and CornellCookson, our agency has two special events planned that will bring together influential architects, A&D industry publications and our clients in unique and fun ways. GKD and CornellCookson are … Continue reading “Making the Most of the AIA Conference on Architecture 2017”

Four Digital Marketing Trends B2B Brands Need to Watch in 2017

From advanced artificial intelligence to influencer marketing, brands have more tools than ever to effectively and efficiently reach their target audiences. B2B marketers in the home and building products industry are often more cautious and slower to experiment with new digital marketing opportunities than their B2C counterparts. However, new and growing trends have the potential … Continue reading “Four Digital Marketing Trends B2B Brands Need to Watch in 2017”

Marketing To Consumers Who Want Experiences, Not “Stuff”

Brian Schultz, co‐founder and chief experience officer at the New York City-based agency Magnetic, recently wrote an article for Advertising Age titled “Not Just Millennials: Consumers Want Experiences, Not Things.” The article offers an overview of the enormous shift that our society is currently undergoing when it comes to how and where we spend our … Continue reading “Marketing To Consumers Who Want Experiences, Not “Stuff””