Insights: Industry Trends

An expert’s perspective on industry issues

Adapting PR Approaches for New Realities

During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”

5 tips on running a successful Instagram Live

In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”

It’s Complicated: The Evolving Relationship between PR and Trade Publications

In a world increasingly dictated by the influence of big money, we have always relied on one thing to be “unbiased”: the free press. But as landscapes change and the general public has been more and more reluctant to pay for information media, the content within most home and building products industry periodicals has slowly … Continue reading “It’s Complicated: The Evolving Relationship between PR and Trade Publications”

How to Find Influencers

Influencer marketing is all about tapping into others that have a social following and are capable of promoting and selling your brand’s products or services. With a better understanding of the importance of influencer marketing, it’s critical to take the next step in actually finding influencers who are capable of promoting your brand while increasing … Continue reading “How to Find Influencers”

The Social Platform You May be Overlooking

It isn’t a new platform. It’s been around for quite some time. Since 2003, to be exact. (Which pre-dates both Facebook and Instagram.) You may be hearing LinkedIn being tossed around the marketing industry much more today than in previous years. But why should we care about it now, and what benefit does it have … Continue reading “The Social Platform You May be Overlooking”

How to Maximize Your Video Strategy for Social Media

Creating video marketing content doesn’t always have to be a large-scale production. That’s especially true when it comes to your social media strategy. You already know posting video to your social platforms increases the likelihood of your posts being viewed. But how you create your video content for your social presences—and your expectations of its … Continue reading “How to Maximize Your Video Strategy for Social Media”

Great! Your Brand has Launched a New Website. Now What?

One of the most exciting parts of developing or redesigning your company’s website is that moment when it is released to the world. All the hard work can finally be shown to potential clients, customers and business partners. But with upward of 1.5 billion websites (and counting) in existence, how will the world know when … Continue reading “Great! Your Brand has Launched a New Website. Now What?”

How to Insert Your Brand into Social Media Conversations

As social media evolves and new platforms rise to prominence, the news feed no longer dominates the landscape. Now, depending on the platform, users are encountering content via search in addition to—and sometimes instead of—their news feed. In other words, social users are increasingly using active search within a platform to look for specific content, … Continue reading “How to Insert Your Brand into Social Media Conversations”

Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing  

Even you’re not social media savvy, you probably know what hashtags are, or at least have heard of them. Hashtagging—represented with a number sign (#) that proceeds a word or phrase—allows users to apply dynamic, user-generated tagging, which makes it possible for others to easily find and browse messages with a specific theme or content. … Continue reading “Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing  “