Insights: Services

An expert’s perspective on industry issues

Engage Architects and Build Media Relationships with Trade Show Events

Public relations is a complex strategic communication process that builds mutually beneficial relationships between companies and organizations and the publics they serve. Bored yet? We don’t blame you. This basic definition of PR is why nobody really understands what public relations practitioners do on a day-to-day basis. The truth is, PR is an often-intangible world … Continue reading “Engage Architects and Build Media Relationships with Trade Show Events”

5 Keys to Designing an Effective Trade Show Booth

It’s trade show planning season here at Stoner Bunting. 2017 is just around the corner, and in anticipation of next year’s major home and building product gatherings we wanted to share five keys to designing an effective trade show booth. Regardless if you are a trade show veteran or just dipping your toes in the … Continue reading “5 Keys to Designing an Effective Trade Show Booth”

Know Your Niche: Why Industry Expertise Matters

“The Home of Home and Building Products:” A Brand Promise Aside from being astonishingly clever, our tagline drives the work that we do and emphasizes some of our core values as an agency. We don’t talk about the industry — we live it. For years, companies have to come to trust us because of our thorough … Continue reading “Know Your Niche: Why Industry Expertise Matters”

The Importance of Understanding Your Earned Media History

Happy Cinco de Mayo! This blog post has nothing to do with the Mexican holiday celebrating the defeat of French forces at the Battle of Puebla, but hey….SEO! What we do want to talk about is the important role that PR archiving plays in our industry, and how it helps our clients understand what type … Continue reading “The Importance of Understanding Your Earned Media History”

Tips for Planning Your Next Trade Show

As we prepare to attend the 2015 International Contemporary Furniture Fair (ICFF) in New York City, we thought it important to discuss the importance of a well thought out pre-show planning strategy for trade show exhibitors. Stoner Bunting has quite a bit of experience when it comes to trade shows, and even though we have … Continue reading “Tips for Planning Your Next Trade Show”

Making it Happen: A Guide for Successful Trade Shows

The team here at SBA has attended quite a few trade shows in the past three months. From the Las Vegas strip to Pier 94 in New York City, we have witnessed the good, the bad, and the ugly of booth design and sales/networking techniques. That said, we must acknowledge that any trade show exhibitor, … Continue reading “Making it Happen: A Guide for Successful Trade Shows”

Design & Construction Week 2015

The 2nd annual Design & Construction Week (DCW), a set of five influential design and construction industry shows, has come to an end. From January 18th through the 23rd, 125,000+ residential construction and design professionals convened in Las Vegas, meeting with 3,750 exhibitors in over 4.7 million net square feet of exhibits. DCW 2015 included … Continue reading “Design & Construction Week 2015”