Insights: Uncategorized

An expert’s perspective on industry issues

4 Tips for (Not) Using Social Media as a Sales Tool

Full immersion in social media is now simply a part of daily life. But what does this mean for the home and building product manufacturers? On one hand, it’s easy to look at the social landscape and think you have specifiers, designers, contractors and developers at your fingertips to sell to. But only relying on … Continue reading “4 Tips for (Not) Using Social Media as a Sales Tool”

Defining the Right Vertical for Your Product Marketing

Every building product you put on the market offers a unique set of features and benefits. Once you’ve identified the key attributes against your business goals and the market, you further define where the product should be specified and, ultimately, in what kinds of spaces it should be installed—homes, hotels, schools, healthcare facilities, etc. So … Continue reading “Defining the Right Vertical for Your Product Marketing”

Sales Collateral vs. Strategic Content: The Difference and When to Use Each

When it comes to marketing and advertising home and building products, your ultimate goal is to get your target audience to buy into your products. So the default approach to raising awareness for and selling those products goes something along the lines of: “Look at this! This is our brand-new product. Here’s what it is … Continue reading “Sales Collateral vs. Strategic Content: The Difference and When to Use Each”

5 Booths that Made the Biggest Impact at A19CON

For a building product manufacturer, the AIA Conference on Architecture represents unparalleled opportunity. Exhibiting at this industry-leading trade show can lead to press coverage, valuable connections with specifiers and – perhaps most importantly – increased buzz around your company that establishes your brand as a must-have product for architects and designers. Exhibiting at a show … Continue reading “5 Booths that Made the Biggest Impact at A19CON”

3 Architecture and Design Trends to Watch at AIA 2019

Every year, AIA presents revolutionary products and ideas that offer a whole new palette of design possibility. And this year we couldn’t be more excited to see how architects and designers take these new products and ideas, push the boundaries of the built environment and transform the spaces in which we live, work, and play … Continue reading “3 Architecture and Design Trends to Watch at AIA 2019”

PR tactics are changing. Measuring PR success should, too.

As the media landscape evolves, Stoner Bunting merges traditional PR tactics with modern SEO metrics for a more accurate look at campaign effectiveness.   Trade publications are moving content online to reach target audiences on the medium they prefer most. This is the new model for media in the digital age. As media and audience … Continue reading “PR tactics are changing. Measuring PR success should, too.”

6 Key Takeaways from the AIA Conference on Architecture 2018

Another AIA Conference on Architecture has come and gone. The immersive 2-day international architecture expo, which was held at the Javits Center from June 21st until June 23rd, welcomed an estimated 20,000 guests from all 50 states and 85+ countries. This year saw a return to New York City, an encouraging move after last year’s … Continue reading “6 Key Takeaways from the AIA Conference on Architecture 2018”

It’s Not About You: A Conversation on Marketing Research

As a leader in home and building product marketing, Stoner Bunting consistently turns to research to inform, understand and predict. To help you better understand our point of view on marketing research, agency blogger Bill Cook sat down with Managing Director Bob Fell and Creative Strategist Allison Schiding to discuss the importance of research. Here … Continue reading “It’s Not About You: A Conversation on Marketing Research”