Insights: Strategies

An expert’s perspective on industry issues

Adapting PR Approaches for New Realities

During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”

5 tips on running a successful Instagram Live

In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”

Make Your Email Marketing More Effective

There are plenty of reasons to run an email marketing campaign. They’re inexpensive, relatively simple to execute and an effective way to communicate directly with your customers or prospects. In recent years, more and more business has migrated from desktops and laptops to phones and mobile devices, and with COVID-19 keeping the vast majority of … Continue reading “Make Your Email Marketing More Effective”

Strategy Shift: Bolster Your Brand When You Least Expect It

While it may be tempting, or in some cases mandatory, to dial down marketing activity during this national health crisis, there are plenty of low-cost tactics to deploy to help your brand stay top-of-mind with your audiences. Plus, now is a great time to be stocking up on content you can use later, when market … Continue reading “Strategy Shift: Bolster Your Brand When You Least Expect It”

Plugging In: How to Stay Connected to Customers & Employees

Marketing in the building products industry relies on nurturing relationships through contact. But the definition of contact means something very different these days. In the wake of COVID-19, businesses and industries across the board are adapting to remote work and figuring out what the new landscape of work-life balance means. And now, your building products … Continue reading “Plugging In: How to Stay Connected to Customers & Employees”

5 Reasons Every Building Product Marketing Team Should Be Blogging

For years, building products marketers have treated blogging as secondary online activity that only gets time whenever there’s nothing else to do. Poor ol’ blog. But your blog should be treated as an integral part of your integrated online digital marketing program. That’s because blogging isn’t just about providing useful information to your target audience … Continue reading “5 Reasons Every Building Product Marketing Team Should Be Blogging”

How to Communicate Marketing Messages Amid COVID-19

During this pandemic, it’s important to integrate tact, empathy and mindfulness into all of your external communications. Here are three tips to consider as we navigate these uncertain times.   Communicating with Customers and Clients Customers want to be assured that your organization is doing all it can to remain stable. Make sure you proactively … Continue reading “How to Communicate Marketing Messages Amid COVID-19”

It’s Complicated: The Evolving Relationship between PR and Trade Publications

In a world increasingly dictated by the influence of big money, we have always relied on one thing to be “unbiased”: the free press. But as landscapes change and the general public has been more and more reluctant to pay for information media, the content within most home and building products industry periodicals has slowly … Continue reading “It’s Complicated: The Evolving Relationship between PR and Trade Publications”

Best Posting Practices for Social Media

As covid-19 impacts all corners of the economy, b2b marketing is being forced to adapt. But one thing that hasn’t changed is the need for home and building products brands to continue to network via social media and maintain connections with architects, designers, specifiers and contractors. When you look at the options of social media … Continue reading “Best Posting Practices for Social Media”