Insights: Strategies

An expert’s perspective on industry issues

NeoCon 2017: A Show for the Record Books

From standout products to emerging trends, NeoCon 2017 was a celebration of design found in and around commercial interiors. Packed to the gills, we saw and felt a marked increase in attendance over 2016 – the show produced an energy that has been missing from this annual gathering for several years. NeoCon 2017 remains an … Continue reading “NeoCon 2017: A Show for the Record Books”

The visual impact and importance of photography in public relations

Human beings are inherently visual thinkers. We process images nearly 60,000 times faster than text, and our brains can identify pictures seen for as little as 13 milliseconds (according to an MIT research study). While we don’t recommend creating 13 millisecond YouTube clips, we counsel our clients on the importance of integrating visual content in … Continue reading “The visual impact and importance of photography in public relations”

5 Reasons To Never Buy an Email List

As a digital marketer, I’ve done a lot of email marketing over the last 20 years. It’s a great media channel that allows targeted communication based on a high degree of segmentation. While the discipline is complicated when done correctly, there’s one principle that’s easy to understand; never buy an email list for use in … Continue reading “5 Reasons To Never Buy an Email List”

Engage Architects and Build Media Relationships with Trade Show Events

Public relations is a complex strategic communication process that builds mutually beneficial relationships between companies and organizations and the publics they serve. Bored yet? We don’t blame you. This basic definition of PR is why nobody really understands what public relations practitioners do on a day-to-day basis. The truth is, PR is an often-intangible world … Continue reading “Engage Architects and Build Media Relationships with Trade Show Events”

5 Keys to Designing an Effective Trade Show Booth

It’s trade show planning season here at Stoner Bunting. 2017 is just around the corner, and in anticipation of next year’s major home and building product gatherings we wanted to share five keys to designing an effective trade show booth. Regardless if you are a trade show veteran or just dipping your toes in the … Continue reading “5 Keys to Designing an Effective Trade Show Booth”

Know Your Niche: Why Industry Expertise Matters

“The Home of Home and Building Products:” A Brand Promise Aside from being astonishingly clever, our tagline drives the work that we do and emphasizes some of our core values as an agency. We don’t talk about the industry — we live it. For years, companies have to come to trust us because of our thorough … Continue reading “Know Your Niche: Why Industry Expertise Matters”

Marketing To Consumers Who Want Experiences, Not “Stuff”

Brian Schultz, co‐founder and chief experience officer at the New York City-based agency Magnetic, recently wrote an article for Advertising Age titled “Not Just Millennials: Consumers Want Experiences, Not Things.” The article offers an overview of the enormous shift that our society is currently undergoing when it comes to how and where we spend our … Continue reading “Marketing To Consumers Who Want Experiences, Not “Stuff””

Social Media and the Home & Building Products Industry

We are fortunate to work in an incredible industry, one that is filled with fantastic products and brands aimed at everyone from middle-class consumers in suburbia to the influential and powerful movers and shakers of the architecture and design world. From one of the largest gypsum suppliers in the country, to architectural metal fabricators, to … Continue reading “Social Media and the Home & Building Products Industry”