Insights: Strategies

An expert’s perspective on industry issues

Biophilic Design Trends: Harnessing the Power of Earth Day in Product Marketing

Occupant wellbeing and sustainability are at the forefront of interior design today. The A&D community are increasingly turning to design strategies and building products that benefit both people and planet. With Earth Day upon us, now is a good time to be thinking about the ways to communicate how your products empower the architects and … Continue reading “Biophilic Design Trends: Harnessing the Power of Earth Day in Product Marketing”

The Best Ideas from New York Build Expo 2023

From exteriors to interiors this year’s New York Build Expo was full of innovative products from  forward-thinking manufacturers. But we were also struck by many of the panel discussions—ideas that are helping to propel the building industry and its people forward. Here’s a recap of some of the most important topics.   Diversity, Equity & Inclusion … Continue reading “The Best Ideas from New York Build Expo 2023”

How Healthy Are We Building?

The commercial design industry has seen a significant shift in recent years towards designs that prioritize the well-being of a building’s occupants. We see new trends emerging in our offices, hospitality spaces, and even public transit. As a result, occupant wellness has become a top priority for many commercial architects, interior designers, and building owners. … Continue reading “How Healthy Are We Building?”

New York Build Expo 2023 Exhibitor Roundup

Like all trade shows, the 2023 New York Build Expo had its share of fun (we’re looking at you, 10-foot-tall walking plant). But between the bar and the DJ and the dapper violinist ripping out pop jams on a clear violin, the Javits Center in New York City was filled with intelligent ideas and industry-leading … Continue reading “New York Build Expo 2023 Exhibitor Roundup”

AI & Its Value in Building Products Marketing

As we have discussed before, AI platforms such as Chat GPT are rapidly taking up more space and grabbing people’s attention in the world of marketing. Algorithms that can out-perform humans, and that can spawn their own brand of intelligence are intimidating, although certainly not a viable replacement for humans and work produced by human … Continue reading “AI & Its Value in Building Products Marketing”

Pros & Cons: The Evolution of AI-Driven Content

Rapidly developing variations of AI programs such as Chat GPT are revolutionizing the way that we create content. Chat GPT transforms the way that we interact with and compile information to create content for our businesses and brands. Chat GPT specifically uses a very expansive knowledge base to transform questions asked in natural, everyday language … Continue reading “Pros & Cons: The Evolution of AI-Driven Content”

The Importance of Digital Credibility

It’s 2023, and while we certainly don’t have the flying cars that were promised to us in the 1960’s, the role of digital technology and e-commerce have irreversibly changed our world. All demographics have embraced digital, and while there are differences in how they use the technology, the constant is that they will continue to … Continue reading “The Importance of Digital Credibility”

Biggest Bang for the Buck: Evergreen Content

As its name suggests, evergreen content, when well executed, it never loses its relevance or vibrance. Evergreen content always finds ways to transcend the buzz of trends, fads, and seasonality in the building products industry. Incorporating evergreen content into your marketing strategy has proven time and time again to make a considerable difference in the … Continue reading “Biggest Bang for the Buck: Evergreen Content”

Design + Construction Week 2023 Trend Takeaways: Part 1

For the first time ever, Design + Construction Week (DCW) 2023 was a fusion of the Kitchen & Bath Industry Show (KBIS), the International Builders’ Show (IBS), The International Surfaces Event (TISE or Surfaces), and the National Hardware Show (NHS). Traditionally only KBIS and IBS, the addition of two more shows marked the 10th anniversary … Continue reading “Design + Construction Week 2023 Trend Takeaways: Part 1”