Insights: Strategies

An expert’s perspective on industry issues

The best Instagram Story stickers for your business

Social media is constantly evolving and adding new tools to help better your posting capabilities. One of the best recent additions to Instagram are interactive elements called stickers, which you can add to your stories to make them more engaging. Every building products brand has its own social strategy and goals. Fortunately, there’s a sticker … Continue reading “The best Instagram Story stickers for your business”

VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations

In response to changing media consumption over the last decade, building products industry media has seen a gradual shift in the way it operates. When the pandemic hit the U.S., that gradual shift took on significantly more speed.   Today, more and more industry publications are seeking new ways to  operate with cost efficiency by … Continue reading “VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations”

How to up your video conferencing game with customers

Video conferencing has changed the way we do business, both internally and with customers. In the recent past, video conferencing was a way to save you the expense of travel miles and a ton of time. In the wake of the pandemic, conferencing has become an essential part of our daily work routine. Although we … Continue reading “How to up your video conferencing game with customers”

How to Use Instagram’s Algorithm to Your Advantage

Harnessing the power of predictive software can help you better reach your target audience If you pay close attention to your Instagram feed, you may have noticed that you usually only see half of your follower’s posts. Instagram runs on an algorithm to power its feed and predict what it thinks you want to see. … Continue reading “How to Use Instagram’s Algorithm to Your Advantage”

Adapting PR Approaches for New Realities

During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”

5 tips on running a successful Instagram Live

In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”

Make Your Email Marketing More Effective

There are plenty of reasons to run an email marketing campaign. They’re inexpensive, relatively simple to execute and an effective way to communicate directly with your customers or prospects. In recent years, more and more business has migrated from desktops and laptops to phones and mobile devices, and with COVID-19 keeping the vast majority of … Continue reading “Make Your Email Marketing More Effective”

Strategy Shift: Bolster Your Brand When You Least Expect It

While it may be tempting, or in some cases mandatory, to dial down marketing activity during this national health crisis, there are plenty of low-cost tactics to deploy to help your brand stay top-of-mind with your audiences. Plus, now is a great time to be stocking up on content you can use later, when market … Continue reading “Strategy Shift: Bolster Your Brand When You Least Expect It”

Plugging In: How to Stay Connected to Customers & Employees

Marketing in the building products industry relies on nurturing relationships through contact. But the definition of contact means something very different these days. In the wake of COVID-19, businesses and industries across the board are adapting to remote work and figuring out what the new landscape of work-life balance means. And now, your building products … Continue reading “Plugging In: How to Stay Connected to Customers & Employees”