Insights: Results

An expert’s perspective on industry issues

Strategy Shift: Bolster Your Brand When You Least Expect It

While it may be tempting, or in some cases mandatory, to dial down marketing activity during this national health crisis, there are plenty of low-cost tactics to deploy to help your brand stay top-of-mind with your audiences. Plus, now is a great time to be stocking up on content you can use later, when market … Continue reading “Strategy Shift: Bolster Your Brand When You Least Expect It”

5 Reasons Every Building Product Marketing Team Should Be Blogging

For years, building products marketers have treated blogging as secondary online activity that only gets time whenever there’s nothing else to do. Poor ol’ blog. But your blog should be treated as an integral part of your integrated online digital marketing program. That’s because blogging isn’t just about providing useful information to your target audience … Continue reading “5 Reasons Every Building Product Marketing Team Should Be Blogging”

Defining the Right Vertical for Your Product Marketing

Every building product you put on the market offers a unique set of features and benefits. Once you’ve identified the key attributes against your business goals and the market, you further define where the product should be specified and, ultimately, in what kinds of spaces it should be installed—homes, hotels, schools, healthcare facilities, etc. So … Continue reading “Defining the Right Vertical for Your Product Marketing”

Connecting with Architects and Designers Means Thinking Beyond Traditional Marketing Tactics

For our clients’ product lines, architects are the key players in the specification process. So reaching architects with messaging that resonates and branding that leaves a lasting impression is crucial to successful building product marketing campaigns. We know architects are well versed in their areas of expertise. Meeting their expectations in a marketing-speak environment that … Continue reading “Connecting with Architects and Designers Means Thinking Beyond Traditional Marketing Tactics”

Take ’em to School: The Marketing Benefits of Continuing Education Units

For practicing architects, continuing education units (CEUs) are fundamental to staying abreast of the latest developments in the dynamic design industry. But they are not only important to professional development, they are necessary to continue practicing in the majority of US states. Most state licensing bodies have CEU requirements, and so do many professional trade … Continue reading “Take ’em to School: The Marketing Benefits of Continuing Education Units”

Perfect Pitch: How to Get Published in A&D Industry Media

So, you have a cool story or project and you want to get it published? But how can you get editors to care about your piece in 2019? Editors are bogged down with communication—email fatigue is real! Making your content stand out can seem like an overwhelming task and getting coverage placements can be difficult. … Continue reading “Perfect Pitch: How to Get Published in A&D Industry Media”

Brand Building by Experience: Touring Architectural Products of the Past

How do you help a centuries-old commodity building product manufacturer engage today’s A&D community? Create a must-See experience that explores its unique history.   The importance of commodity building products is often overlooked by architects and designers. The truth is that these products, no matter how big or small, have a lasting impact on a … Continue reading “Brand Building by Experience: Touring Architectural Products of the Past”

Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line

Stoner Bunting recently packed its bags and headed to New York City for the AIA Conference on Architecture 2018. Not only were we supporting clients exhibiting at the show, our agency hosted a very special event on the city’s famous High Line. Dubbed “Elevated Perspectives,” this private tour and dinner brought together architects, designers, editors … Continue reading “Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line”

Incorporating Showroom Openings Into Multi-Channel Marketing Strategies

  When is a showroom opening more than a party? When it transcends a one-time event and becomes the springboard for multi-channel marketing strategy while serving as a catalyst for prolonged engagement opportunities. That’s exactly what Stoner Bunting Advertising did when it helped two clients launch luxury design centers in the historic Chicago Merchandise Mart. … Continue reading “Incorporating Showroom Openings Into Multi-Channel Marketing Strategies”