Insights: Results

An expert’s perspective on industry issues

Incorporating Showroom Openings Into Multi-Channel Marketing Strategies

  When is a showroom opening more than a party? When it transcends a one-time event and becomes the springboard for multi-channel marketing strategy while serving as a catalyst for prolonged engagement opportunities. That’s exactly what Stoner Bunting Advertising did when it helped two clients launch luxury design centers in the historic Chicago Merchandise Mart. … Continue reading “Incorporating Showroom Openings Into Multi-Channel Marketing Strategies”

NeoCon 2017: A Show for the Record Books

From standout products to emerging trends, NeoCon 2017 was a celebration of design found in and around commercial interiors. Packed to the gills, we saw and felt a marked increase in attendance over 2016 – the show produced an energy that has been missing from this annual gathering for several years. NeoCon 2017 remains an … Continue reading “NeoCon 2017: A Show for the Record Books”

Engage Architects and Build Media Relationships with Trade Show Events

Public relations is a complex strategic communication process that builds mutually beneficial relationships between companies and organizations and the publics they serve. Bored yet? We don’t blame you. This basic definition of PR is why nobody really understands what public relations practitioners do on a day-to-day basis. The truth is, PR is an often-intangible world … Continue reading “Engage Architects and Build Media Relationships with Trade Show Events”

Making the Most of the AIA Conference on Architecture 2017

Stoner Bunting is headed to Orlando, FL for the AIA Conference on Architecture 2017. Not only will we support two exhibiting clients, GKD Metal Mesh and CornellCookson, our agency has two special events planned that will bring together influential architects, A&D industry publications and our clients in unique and fun ways. GKD and CornellCookson are … Continue reading “Making the Most of the AIA Conference on Architecture 2017”