As the media landscape evolves, Stoner Bunting merges traditional PR tactics with modern SEO metrics for a more accurate look at campaign effectiveness. Trade publications are moving content online to reach target audiences on the medium they prefer most. This is the new model for media in the digital age. As media and audience … Continue reading “PR tactics are changing. Measuring PR success should, too.”
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6 Key Takeaways from the AIA Conference on Architecture 2018
Another AIA Conference on Architecture has come and gone. The immersive 2-day international architecture expo, which was held at the Javits Center from June 21st until June 23rd, welcomed an estimated 20,000 guests from all 50 states and 85+ countries. This year saw a return to New York City, an encouraging move after last year’s … Continue reading “6 Key Takeaways from the AIA Conference on Architecture 2018”
It’s Not About You: A Conversation on Marketing Research
As a leader in home and building product marketing, Stoner Bunting consistently turns to research to inform, understand and predict. To help you better understand our point of view on marketing research, agency blogger Bill Cook sat down with Managing Director Bob Fell and Creative Strategist Allison Schiding to discuss the importance of research. Here … Continue reading “It’s Not About You: A Conversation on Marketing Research”