Insights: Uncategorized

As many individuals are working from home and following CDC social distancing guidelines, the stresses of isolation during COVID-19 can take a toll on mental health. A survey conducted by US health services firm OptumHealth showed that 51 percent of workers said their mental health has suffered during the Coronavirus outbreak. A slightly higher percentage … Continue reading “Virtual Architecture & Design Events Recap and Roundup”

Harnessing the power of predictive software can help you better reach your target audience If you pay close attention to your Instagram feed, you may have noticed that you usually only see half of your follower’s posts. Instagram runs on an algorithm to power its feed and predict what it thinks you want to see. … Continue reading “How to Use Instagram’s Algorithm to Your Advantage”

Everyone knows content is king. And, as building products marketers, we could fill our social media channels, websites, blogs and other owned media channels with endless amounts of content. But what if you’re experiencing a hole in your content and it’s too dry on its own? Or even more—you don’t have the bandwidth to produce … Continue reading “Why you should add Influencer marketing to your marketing strategy”

Full immersion in social media is now simply a part of daily life. But what does this mean for the home and building product manufacturers? On one hand, it’s easy to look at the social landscape and think you have specifiers, designers, contractors and developers at your fingertips to sell to. But only relying on … Continue reading “4 Tips for (Not) Using Social Media as a Sales Tool”

Success for building products manufacturers is often measured by sales. A marketer’s job is to help bridge the gap between sales and marketing by getting prospects into the sales funnel. To get more specifiers, contractors and installers into your existing ecosystem and develop a deeper level of interest and consideration, it’s vital to grow your … Continue reading “The Laws of Attraction”

When it comes to marketing and advertising home and building products, your ultimate goal is to get your target audience to buy into your products. So the default approach to raising awareness for and selling those products goes something along the lines of: “Look at this! This is our brand-new product. Here’s what it is … Continue reading “Sales Collateral vs. Strategic Content: The Difference and When to Use Each”

For a building product manufacturer, the AIA Conference on Architecture represents unparalleled opportunity. Exhibiting at this industry-leading trade show can lead to press coverage, valuable connections with specifiers and – perhaps most importantly – increased buzz around your company that establishes your brand as a must-have product for architects and designers. Exhibiting at a show … Continue reading “5 Booths that Made the Biggest Impact at A19CON”

Every year, AIA presents revolutionary products and ideas that offer a whole new palette of design possibility. And this year we couldn’t be more excited to see how architects and designers take these new products and ideas, push the boundaries of the built environment and transform the spaces in which we live, work, and play … Continue reading “3 Architecture and Design Trends to Watch at AIA 2019”