BLOG: Insights from Building Product Experts - Page 8 of 9

Four Digital Marketing Trends B2B Brands Need to Watch in 2017

Stoner Bunting has compiled a list of four digital marketing trends that are important for our industry partners to better understand and utilize.

Tearing Down Silos at DCW 2017

Design Construction Week (DCW) is the mega-show that brings together two very different yet complementary groups of residential professionals.

5 Keys to Designing an Effective Trade Show Booth

2017 is just around the corner, and in anticipation of next year's major home & building product shows we present five keys to designing effective trade show booths.

Choosing the Right Trade Show

Trade show season for the home and building products industry is rapidly approaching. While we have a few months until DCW takes over Orlando, planning is well underway and 2017 is shaping up to be a great year for our exhibiting clients. IBS and KBIS (DCW) join the AD Home Show, ICFF, NeoCon, AIA and … Continue reading “Choosing the Right Trade Show”

Know Your Niche: Why Industry Expertise Matters

“The Home of Home and Building Products:” A Brand Promise Aside from being astonishingly clever, our tagline drives the work that we do and emphasizes some of our core values as an agency. We don’t talk about the industry — we live it. For years, companies have to come to trust us because of our thorough … Continue reading “Know Your Niche: Why Industry Expertise Matters”

Marketing To Consumers Who Want Experiences, Not “Stuff”

Brian Schultz, co‐founder and chief experience officer at the New York City-based agency Magnetic, recently wrote an article for Advertising Age titled “Not Just Millennials: Consumers Want Experiences, Not Things.” The article offers an overview of the enormous shift that our society is currently undergoing when it comes to how and where we spend our … Continue reading “Marketing To Consumers Who Want Experiences, Not “Stuff””

Learning From the Master: Understanding Building Materials Channel Marketing

Mark Mitchell is not afraid of honesty. In his book, Building Materials Channel Marketing, he dedicates a chapter to some of the inherent problems in working with advertising agencies. Mitchell, who has spent his entire career in advertising and marketing, calls it like he sees it. There is high turnover in the ad world. Many … Continue reading “Learning From the Master: Understanding Building Materials Channel Marketing”

Social Media and the Home & Building Products Industry

We are fortunate to work in an incredible industry, one that is filled with fantastic products and brands aimed at everyone from middle-class consumers in suburbia to the influential and powerful movers and shakers of the architecture and design world. From one of the largest gypsum suppliers in the country, to architectural metal fabricators, to … Continue reading “Social Media and the Home & Building Products Industry”

30 Tips, Tricks and Ideas For Generating Online Leads

As inbound marketing extraordinaire Kipp Bodnar once said, “Leads are the metric that, as marketers, we rely on. Because leads mean money.” In the past 15-20 years, many of these leads have moved online, but not everyone’s tactics have changed along with the shift in technology. We recently put together an eBook to help your … Continue reading “30 Tips, Tricks and Ideas For Generating Online Leads”