Insights: Strategies

An expert’s perspective on industry issues

DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?

In age that is becoming more and more digital every day, we’re finding that people still want to connect with — well, people. Don’t misunderstand this — being accessible digitally is still crucial for consumer-to-business (C2B) interactions. But in certain aspects of business, having a real, live person is crucial for making the sale and … Continue reading “DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?”

Image Matters: Why Visual Content is Important for Digital Marketing

While the digital landscape is changing daily, with new devices and apps seemingly straight out of science fiction being released, one thing remains consistent: the need for compelling images in storytelling. Whatever the application — press releases, website images, social media, or anything else digital — visual content is a defining factor in helping your … Continue reading “Image Matters: Why Visual Content is Important for Digital Marketing”

The Importance of Digital Credibility

It’s 2015, and while we don’t have the flying cars that were promised to us in the 1960’s, the role of digital technology and e-commerce have irreversibly changed our world. All demographics have embraced digital, and while there are differences in how they use the technology, the constant is that they will continue to make … Continue reading “The Importance of Digital Credibility”

Post-Holiday Marketing Tips for A Successful New Year

For the past three months, it seems like everything in the office has revolved around the “P” word—PLANNING. Didn’t we just do this at the end of 2013 for 2014? Alas, now that clients and staff are back in the office after two weeks of holiday interruptions and vacation, it’s time to finalize and implement … Continue reading “Post-Holiday Marketing Tips for A Successful New Year”