Insights: Strategies

An expert’s perspective on industry issues

Marketing To Consumers Who Want Experiences, Not “Stuff”

Brian Schultz, co‐founder and chief experience officer at the New York City-based agency Magnetic, recently wrote an article for Advertising Age titled “Not Just Millennials: Consumers Want Experiences, Not Things.” The article offers an overview of the enormous shift that our society is currently undergoing when it comes to how and where we spend our … Continue reading “Marketing To Consumers Who Want Experiences, Not “Stuff””

Social Media and the Home & Building Products Industry

We are fortunate to work in an incredible industry, one that is filled with fantastic products and brands aimed at everyone from middle-class consumers in suburbia to the influential and powerful movers and shakers of the architecture and design world. From one of the largest gypsum suppliers in the country, to architectural metal fabricators, to … Continue reading “Social Media and the Home & Building Products Industry”

Learning From the Master: Understanding Building Materials Channel Marketing

Mark Mitchell is not afraid of honesty. In his book, Building Materials Channel Marketing, he dedicates a chapter to some of the inherent problems in working with advertising agencies. Mitchell, who has spent his entire career in advertising and marketing, calls it like he sees it. There is high turnover in the ad world. Many … Continue reading “Learning From the Master: Understanding Building Materials Channel Marketing”

30 Tips, Tricks and Ideas For Generating Online Leads

As inbound marketing extraordinaire Kipp Bodnar once said, “Leads are the metric that, as marketers, we rely on. Because leads mean money.” In the past 15-20 years, many of these leads have moved online, but not everyone’s tactics have changed along with the shift in technology. We recently put together an eBook to help your … Continue reading “30 Tips, Tricks and Ideas For Generating Online Leads”

The Importance of Understanding Your Earned Media History

Happy Cinco de Mayo! This blog post has nothing to do with the Mexican holiday celebrating the defeat of French forces at the Battle of Puebla, but hey….SEO! What we do want to talk about is the important role that PR archiving plays in our industry, and how it helps our clients understand what type … Continue reading “The Importance of Understanding Your Earned Media History”

Tips for Planning Your Next Trade Show

As we prepare to attend the 2015 International Contemporary Furniture Fair (ICFF) in New York City, we thought it important to discuss the importance of a well thought out pre-show planning strategy for trade show exhibitors. Stoner Bunting has quite a bit of experience when it comes to trade shows, and even though we have … Continue reading “Tips for Planning Your Next Trade Show”

Making it Happen: A Guide for Successful Trade Shows

The team here at SBA has attended quite a few trade shows in the past three months. From the Las Vegas strip to Pier 94 in New York City, we have witnessed the good, the bad, and the ugly of booth design and sales/networking techniques. That said, we must acknowledge that any trade show exhibitor, … Continue reading “Making it Happen: A Guide for Successful Trade Shows”

DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?

In age that is becoming more and more digital every day, we’re finding that people still want to connect with — well, people. Don’t misunderstand this — being accessible digitally is still crucial for consumer-to-business (C2B) interactions. But in certain aspects of business, having a real, live person is crucial for making the sale and … Continue reading “DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?”