As you walk from the car to your office, your feet already hurt. You’re exhausted, have a brain full of names and faces you can’t match up, and a briefcase full of brochures, pamphlets, and business cards. Welcome home from your latest tradeshow! Although you just spent 72 hours in a strange city, running around … Continue reading “Top 5 Things To Consider Post-Trade Show”
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How are you measuring earned media success as the industry changes?
Increasing pay-to-play editorial requires a fine-tuning of pitching. From the shrinking number of pages in popular A&D magazines to the increase in advertising space and a decrease in journalistic editorial, to print publications closing their doors altogether, there’s no denying the print and media landscape is changing. In the past, the separation between paid and … Continue reading “How are you measuring earned media success as the industry changes?”
How to Write Copy for B2B Marketing
The number one complaint about B2B copy? The content is too wordy. In boils down to one simple fact: The more difficult the copy is to digest, the less value it has to its audience. When developing content for a B2B audience, whether it’s for sales collateral or content marketing, it is crucial to keep … Continue reading “How to Write Copy for B2B Marketing”
3 Metrics to Help Bolster Your Social Campaigns
Before 2020, social media use had been trending toward a slow decline, with concerns over screen time, false information and threats to quality in-person interaction. But the pandemic renewed its relevance in one swift stroke when we quite literally couldn’t interact in person. In 2020, Americans social media use jumped to 82 minutes per day … Continue reading “3 Metrics to Help Bolster Your Social Campaigns”
VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations
In response to changing media consumption over the last decade, building products industry media has seen a gradual shift in the way it operates. When the pandemic hit the U.S., that gradual shift took on significantly more speed. Today, more and more industry publications are seeking new ways to operate with cost efficiency by … Continue reading “VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations”
The best Instagram Story stickers for your business
Social media is constantly evolving and adding new tools to help better your posting capabilities. One of the best recent additions to Instagram are interactive elements called stickers, which you can add to your stories to make them more engaging. Every building products brand has its own social strategy and goals. Fortunately, there’s a sticker … Continue reading “The best Instagram Story stickers for your business”
How to up your video conferencing game with customers
Video conferencing has changed the way we do business, both internally and with customers. In the recent past, video conferencing was a way to save you the expense of travel miles and a ton of time. In the wake of the pandemic, conferencing has become an essential part of our daily work routine. Although we … Continue reading “How to up your video conferencing game with customers”
Adapting PR Approaches for New Realities
During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”
5 tips on running a successful Instagram Live
In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”