Insights: Strategies

An expert’s perspective on industry issues

Take ’em to School: The Marketing Benefits of Continuing Education Units

For practicing architects, continuing education units (CEUs) are fundamental to staying abreast of the latest developments in the dynamic design industry. But they are not only important to professional development, they are necessary to continue practicing in the majority of US states. Most state licensing bodies have CEU requirements, and so do many professional trade … Continue reading “Take ’em to School: The Marketing Benefits of Continuing Education Units”

Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing  

Even you’re not social media savvy, you probably know what hashtags are, or at least have heard of them. Hashtagging—represented with a number sign (#) that proceeds a word or phrase—allows users to apply dynamic, user-generated tagging, which makes it possible for others to easily find and browse messages with a specific theme or content. … Continue reading “Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing  “

Perfect Pitch: How to Get Published in A&D Industry Media

So, you have a cool story or project and you want to get it published? But how can you get editors to care about your piece in 2019? Editors are bogged down with communication—email fatigue is real! Making your content stand out can seem like an overwhelming task and getting coverage placements can be difficult. … Continue reading “Perfect Pitch: How to Get Published in A&D Industry Media”

3 Social Media Tactics to Meet Consumer Demands for Transparency

It’s the trending buzzword for brands right now: transparency. More than ever before, consumers want to see brands become more transparent with everything from funding to supply chains to operations. Behind-the-scenes business conduct, the speed of response time and how well companies listen and react to customer concerns are all top of mind right now. … Continue reading “3 Social Media Tactics to Meet Consumer Demands for Transparency”

What a Visual Strategy Means for Your Business

“Seeing is believing.” It’s a phrase  you know well. That’s because humans are visual creatures. In our ever-evolving digital world the visual component as it relates to attention span is increasingly important. Images, video, infographics and gifs have saturated media to the point of making it challenging for the written word to stand alone without … Continue reading “What a Visual Strategy Means for Your Business”

Brand Building by Experience: Touring Architectural Products of the Past

How do you help a centuries-old commodity building product manufacturer engage today’s A&D community? Create a must-See experience that explores its unique history.   The importance of commodity building products is often overlooked by architects and designers. The truth is that these products, no matter how big or small, have a lasting impact on a … Continue reading “Brand Building by Experience: Touring Architectural Products of the Past”

Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line

Stoner Bunting recently packed its bags and headed to New York City for the AIA Conference on Architecture 2018. Not only were we supporting clients exhibiting at the show, our agency hosted a very special event on the city’s famous High Line. Dubbed “Elevated Perspectives,” this private tour and dinner brought together architects, designers, editors … Continue reading “Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line”

Integrated Marketing Is Still The New Black

The phrase “integrated marketing” hit the scene back in the 1990s when it didn’t mean much more than using the same creative across multiple media types. Today, in a world where marketing is more complex, integration means something far bigger and more important than ever before. Clutter is greater, budgets are smaller and stakes are … Continue reading “Integrated Marketing Is Still The New Black”

Incorporating Showroom Openings Into Multi-Channel Marketing Strategies

  When is a showroom opening more than a party? When it transcends a one-time event and becomes the springboard for multi-channel marketing strategy while serving as a catalyst for prolonged engagement opportunities. That’s exactly what Stoner Bunting Advertising did when it helped two clients launch luxury design centers in the historic Chicago Merchandise Mart. … Continue reading “Incorporating Showroom Openings Into Multi-Channel Marketing Strategies”