Insights: Strategies

An expert’s perspective on industry issues

3 Social Media Tactics to Meet Consumer Demands for Transparency

It’s the trending buzzword for brands right now: transparency. More than ever before, consumers want to see brands become more transparent with everything from funding to supply chains to operations. Behind-the-scenes business conduct, the speed of response time and how well companies listen and react to customer concerns are all top of mind right now. … Continue reading “3 Social Media Tactics to Meet Consumer Demands for Transparency”

What a Visual Strategy Means for Your Business

“Seeing is believing.” It’s a phrase  you know well. That’s because humans are visual creatures. In our ever-evolving digital world the visual component as it relates to attention span is increasingly important. Images, video, infographics and gifs have saturated media to the point of making it challenging for the written word to stand alone without … Continue reading “What a Visual Strategy Means for Your Business”

Brand Building by Experience: Touring Architectural Products of the Past

How do you help a centuries-old commodity building product manufacturer engage today’s A&D community? Create a must-See experience that explores its unique history.   The importance of commodity building products is often overlooked by architects and designers. The truth is that these products, no matter how big or small, have a lasting impact on a … Continue reading “Brand Building by Experience: Touring Architectural Products of the Past”

Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line

Stoner Bunting recently packed its bags and headed to New York City for the AIA Conference on Architecture 2018. Not only were we supporting clients exhibiting at the show, our agency hosted a very special event on the city’s famous High Line. Dubbed “Elevated Perspectives,” this private tour and dinner brought together architects, designers, editors … Continue reading “Stoner Bunting Connects Architects, Clients and Media During AIA with Private Event on the NYC High Line”

Integrated Marketing Is Still The New Black

The phrase “integrated marketing” hit the scene back in the 1990s when it didn’t mean much more than using the same creative across multiple media types. Today, in a world where marketing is more complex, integration means something far bigger and more important than ever before. Clutter is greater, budgets are smaller and stakes are … Continue reading “Integrated Marketing Is Still The New Black”

Incorporating Showroom Openings Into Multi-Channel Marketing Strategies

  When is a showroom opening more than a party? When it transcends a one-time event and becomes the springboard for multi-channel marketing strategy while serving as a catalyst for prolonged engagement opportunities. That’s exactly what Stoner Bunting Advertising did when it helped two clients launch luxury design centers in the historic Chicago Merchandise Mart. … Continue reading “Incorporating Showroom Openings Into Multi-Channel Marketing Strategies”

NeoCon 2017: A Show for the Record Books

From standout products to emerging trends, NeoCon 2017 was a celebration of design found in and around commercial interiors. Packed to the gills, we saw and felt a marked increase in attendance over 2016 – the show produced an energy that has been missing from this annual gathering for several years. NeoCon 2017 remains an … Continue reading “NeoCon 2017: A Show for the Record Books”

The visual impact and importance of photography in public relations

Human beings are inherently visual thinkers. We process images nearly 60,000 times faster than text, and our brains can identify pictures seen for as little as 13 milliseconds (according to an MIT research study). While we don’t recommend creating 13 millisecond YouTube clips, we counsel our clients on the importance of integrating visual content in … Continue reading “The visual impact and importance of photography in public relations”

5 Reasons To Never Buy an Email List

As a digital marketer, I’ve done a lot of email marketing over the last 20 years. It’s a great media channel that allows targeted communication based on a high degree of segmentation. While the discipline is complicated when done correctly, there’s one principle that’s easy to understand; never buy an email list for use in … Continue reading “5 Reasons To Never Buy an Email List”