Occasional Musings

An expert’s perspective on industry issues

How to Write Copy for B2B Marketing

The number one complaint about B2B copy? The content is too wordy. In boils down to one simple fact: The more difficult the copy is to digest, the less value it will have to your audiences. When developing content for a B2B audience, whether it’s for sales collateral or content marketing, it is crucial to … Continue reading “How to Write Copy for B2B Marketing”

Defining the Right Vertical for Your Product Marketing

In the built environment, there are many categories and subcategories of architecture. Which one is right for your building products and your target audience?

How to Find Influencers

3 ways to find the right champions for your brand.

The Social Platform You May be Overlooking

Why B2B marketers should turn their attention to LinkedIn in 2020.

Why you should add Influencer marketing to your marketing strategy

3 reasons for relying on influencers to sell your building product and services.

4 Tips for (Not) Using Social Media as a Sales Tool

Why you should do more on social media than pushing products to your following.

The Laws of Attraction

6 tactics for generating new home and building products sales leads

Sales Collateral vs. Strategic Content: The Difference and When to Use Each

The building blocks of any successful building product marketing campaign start with sales collateral. But it can't end there. Enter strategic content.

Understanding the Many Methods of Marketing

There's marketing. Then there's advertising. And then there's PR. So what's the difference?

Connecting with Architects and Designers Means Thinking Beyond Traditional Marketing Tactics

3 Nontraditional Ways to Reach Your Target Audience