Insights: Strategies

An expert’s perspective on industry issues

The Importance of Digital Credibility

It’s 2015, and while we don’t have the flying cars that were promised to us in the 1960’s, the role of digital technology and e-commerce have irreversibly changed our world. All demographics have embraced digital, and while there are differences in how they use the technology, the constant is that they will continue to make … Continue reading “The Importance of Digital Credibility”

Post-Holiday Marketing Tips for A Successful New Year

For the past three months, it seems like everything in the office has revolved around the “P” word—PLANNING. Didn’t we just do this at the end of 2013 for 2014? Alas, now that clients and staff are back in the office after two weeks of holiday interruptions and vacation, it’s time to finalize and implement … Continue reading “Post-Holiday Marketing Tips for A Successful New Year”