Insights: Industry Trends

Increasing pay-to-play editorial requires a fine-tuning of pitching. From the shrinking number of pages in popular A&D magazines to the increase in advertising space and a decrease in journalistic editorial, to print publications closing their doors altogether, there’s no denying the print and media landscape is changing. In the past, the separation between paid and … Continue reading “How are you measuring earned media success as the industry changes?”

In response to changing media consumption over the last decade, building products industry media has seen a gradual shift in the way it operates. When the pandemic hit the U.S., that gradual shift took on significantly more speed.   Today, more and more industry publications are seeking new ways to  operate with cost efficiency by … Continue reading “VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations”

During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”

In a world increasingly dictated by the influence of big money, we have always relied on one thing to be “unbiased”: the free press. But as landscapes change and the general public has been more and more reluctant to pay for information media, the content within most home and building products industry periodicals has slowly … Continue reading “It’s Complicated: The Evolving Relationship between PR and Trade Publications”