Like all trade shows, the 2023 New York Build Expo had its share of fun (we’re looking at you, 10-foot-tall walking plant). But between the bar and the DJ and the dapper violinist ripping out pop jams on a clear violin, the Javits Center in New York City was filled with intelligent ideas and industry-leading … Continue reading “New York Build Expo 2023 Exhibitor Roundup”
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Biggest Bang for the Buck: Evergreen Content
As its name suggests, evergreen content, when well executed, it never loses its relevance or vibrance. Evergreen content always finds ways to transcend the buzz of trends, fads, and seasonality in the building products industry. Incorporating evergreen content into your marketing strategy has proven time and time again to make a considerable difference in the … Continue reading “Biggest Bang for the Buck: Evergreen Content”
Design + Construction Week 2023 Trend Takeaways: Part 1
For the first time ever, Design + Construction Week (DCW) 2023 was a fusion of the Kitchen & Bath Industry Show (KBIS), the International Builders’ Show (IBS), The International Surfaces Event (TISE or Surfaces), and the National Hardware Show (NHS). Traditionally only KBIS and IBS, the addition of two more shows marked the 10th anniversary … Continue reading “Design + Construction Week 2023 Trend Takeaways: Part 1”
Top 5 Things To Consider Post-Trade Show
As you walk from the car to your office, your feet already hurt. You’re exhausted, have a brain full of names and faces you can’t match up, and a briefcase full of brochures, pamphlets, and business cards. Welcome home from your latest tradeshow! Although you just spent 72 hours in a strange city, running around … Continue reading “Top 5 Things To Consider Post-Trade Show”
VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations
In response to changing media consumption over the last decade, building products industry media has seen a gradual shift in the way it operates. When the pandemic hit the U.S., that gradual shift took on significantly more speed. Today, more and more industry publications are seeking new ways to operate with cost efficiency by … Continue reading “VIDEO CHAT: The Shifting Nature of Building Industry Media and Public Relations”
The best Instagram Story stickers for your business
Social media is constantly evolving and adding new tools to help better your posting capabilities. One of the best recent additions to Instagram are interactive elements called stickers, which you can add to your stories to make them more engaging. Every building products brand has its own social strategy and goals. Fortunately, there’s a sticker … Continue reading “The best Instagram Story stickers for your business”
How to up your video conferencing game with customers
Video conferencing has changed the way we do business, both internally and with customers. In the recent past, video conferencing was a way to save you the expense of travel miles and a ton of time. In the wake of the pandemic, conferencing has become an essential part of our daily work routine. Although we … Continue reading “How to up your video conferencing game with customers”
Adapting PR Approaches for New Realities
During the pandemic, your internal audience of media sources is just as important as your external targets. That means playing it smart with PR efforts. It’s no longer enough to focus public relations initiatives on announcements of innovative products and thought leadership articles. In order to get the media interested in your brand during the … Continue reading “Adapting PR Approaches for New Realities”
5 tips on running a successful Instagram Live
In the wake of COVID-19, marketers are working remotely, leveraging digital tools in new ways to stay connected and engaged with clients. For building product manufacturers, Instagram Live is an effective tool for reaching your audiences and keep them informed on industry trends and your products. It’s also away to increase your visibility and continue … Continue reading “5 tips on running a successful Instagram Live”