Insights: Industry Trends

An expert’s perspective on industry issues

Learning From the Master: Understanding Building Materials Channel Marketing

Mark Mitchell is not afraid of honesty. In his book, Building Materials Channel Marketing, he dedicates a chapter to some of the inherent problems in working with advertising agencies. Mitchell, who has spent his entire career in advertising and marketing, calls it like he sees it. There is high turnover in the ad world. Many … Continue reading “Learning From the Master: Understanding Building Materials Channel Marketing”

30 Tips, Tricks and Ideas For Generating Online Leads

As inbound marketing extraordinaire Kipp Bodnar once said, “Leads are the metric that, as marketers, we rely on. Because leads mean money.” In the past 15-20 years, many of these leads have moved online, but not everyone’s tactics have changed along with the shift in technology. We recently put together an eBook to help your … Continue reading “30 Tips, Tricks and Ideas For Generating Online Leads”

Tips for Planning Your Next Trade Show

As we prepare to attend the 2015 International Contemporary Furniture Fair (ICFF) in New York City, we thought it important to discuss the importance of a well thought out pre-show planning strategy for trade show exhibitors. Stoner Bunting has quite a bit of experience when it comes to trade shows, and even though we have … Continue reading “Tips for Planning Your Next Trade Show”

Making it Happen: A Guide for Successful Trade Shows

The team here at SBA has attended quite a few trade shows in the past three months. From the Las Vegas strip to Pier 94 in New York City, we have witnessed the good, the bad, and the ugly of booth design and sales/networking techniques. That said, we must acknowledge that any trade show exhibitor, … Continue reading “Making it Happen: A Guide for Successful Trade Shows”

An Industry Copes With A Shrinking Pool Of Skilled Jobseekers

Construction and building product manufacturers need skilled laborers, and they need them now. Despite steadily increasing pay, better benefits, and near-constant demand for talented professionals, the skills gap in the labor market continues to increase as Millennials and younger Generation Xers increasingly make college a priority over technical and vocational school. This focus on four-year … Continue reading “An Industry Copes With A Shrinking Pool Of Skilled Jobseekers”

DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?

In age that is becoming more and more digital every day, we’re finding that people still want to connect with — well, people. Don’t misunderstand this — being accessible digitally is still crucial for consumer-to-business (C2B) interactions. But in certain aspects of business, having a real, live person is crucial for making the sale and … Continue reading “DIGITAL OVERLOAD: Is the digital landscape turning into a seascape that’s drowning us?”

Image Matters: Why Visual Content is Important for Digital Marketing

While the digital landscape is changing daily, with new devices and apps seemingly straight out of science fiction being released, one thing remains consistent: the need for compelling images in storytelling. Whatever the application — press releases, website images, social media, or anything else digital — visual content is a defining factor in helping your … Continue reading “Image Matters: Why Visual Content is Important for Digital Marketing”

Design & Construction Week 2015

The 2nd annual Design & Construction Week (DCW), a set of five influential design and construction industry shows, has come to an end. From January 18th through the 23rd, 125,000+ residential construction and design professionals convened in Las Vegas, meeting with 3,750 exhibitors in over 4.7 million net square feet of exhibits. DCW 2015 included … Continue reading “Design & Construction Week 2015”