It isn’t a new platform. It’s been around for quite some time. Since 2003, to be exact. (Which pre-dates both Facebook and Instagram.) You may be hearing LinkedIn being tossed around the marketing industry much more today than in previous years. But why should we care about it now, and what benefit does it have … Continue reading “The Social Platform You May be Overlooking”
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How to Maximize Your Video Strategy for Social Media
Creating video marketing content doesn’t always have to be a large-scale production. That’s especially true when it comes to your social media strategy. You already know posting video to your social platforms increases the likelihood of your posts being viewed. But how you create your video content for your social presences—and your expectations of its … Continue reading “How to Maximize Your Video Strategy for Social Media”
Great! Your Brand has Launched a New Website. Now What?
One of the most exciting parts of developing or redesigning your company’s website is that moment when it is released to the world. All the hard work can finally be shown to potential clients, customers and business partners. But with upward of 1.5 billion websites (and counting) in existence, how will the world know when … Continue reading “Great! Your Brand has Launched a New Website. Now What?”
How to Insert Your Brand into Social Media Conversations
As social media evolves and new platforms rise to prominence, the news feed no longer dominates the landscape. Now, depending on the platform, users are encountering content via search in addition to—and sometimes instead of—their news feed. In other words, social users are increasingly using active search within a platform to look for specific content, … Continue reading “How to Insert Your Brand into Social Media Conversations”
Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing
Even you’re not social media savvy, you probably know what hashtags are, or at least have heard of them. Hashtagging—represented with a number sign (#) that proceeds a word or phrase—allows users to apply dynamic, user-generated tagging, which makes it possible for others to easily find and browse messages with a specific theme or content. … Continue reading “Hashtagging vs. Tagging: The Basics for Home and Building Products Marketing “
3 Social Media Tactics to Meet Consumer Demands for Transparency
It’s the trending buzzword for brands right now: transparency. More than ever before, consumers want to see brands become more transparent with everything from funding to supply chains to operations. Behind-the-scenes business conduct, the speed of response time and how well companies listen and react to customer concerns are all top of mind right now. … Continue reading “3 Social Media Tactics to Meet Consumer Demands for Transparency”
What a Visual Strategy Means for Your Business
“Seeing is believing.” It’s a phrase you know well. That’s because humans are visual creatures. In our ever-evolving digital world the visual component as it relates to attention span is increasingly important. Images, video, infographics and gifs have saturated media to the point of making it challenging for the written word to stand alone without … Continue reading “What a Visual Strategy Means for Your Business”
Scenes, Trends and Innovative Products from AIA 2019: Part 1
What a difference three months makes! Back in March we shivered our way through Design & Construction Week in a snowy Sin City. Fast forward to June and the sweltering temperatures made us long for the industrial air conditioners at the Las Vegas Convention Center. But the air conditioning wasn’t the only thing that delivered … Continue reading “Scenes, Trends and Innovative Products from AIA 2019: Part 1”
Trends and Takeaways from Design & Construction Week 2019
Hot off a surprisingly cold week in Las Vegas (it actually snowed!), our team can’t stop talking about the products, ideas, designs, showhomes and more we experienced at Design & Construction Week (DCW), where the Kitchen & Bath Industry Show (KBIS) and the International Builders Show (IBS) team up to showcase the newest from … Continue reading “Trends and Takeaways from Design & Construction Week 2019”